Let’s start with a little background information
Combining her education from Berghs School of Communication with broad experience in the med‑tech industry, Anki brings a unique set of skills in Branding, Marketing and International Conference Management to the table. Today, she leads her creative agency on a continued path of growth, meeting the needs of clients in consumer health, innovative medicine, medical devices and technologies, the green industries, and beyond.
Anki, you founded the company in 2013 and have led it with great results ever since. What would you say has been the key factor behind that success?
I am convinced that the key to our success has been our unique business model. We’re the friendly and personal marketing agency with unique experience and background. We have a streamlined, core Team of P&B employees, that extends into a network of trusted, close Partners. In our family, we have 35 highly skilled people experienced in global branding and stunning design.
We have swapped the old-fashioned agency team models for a flexible solution, where we tailor a team with relevant expertise for each project, to deliver optimal results. We’re agile and unique – and that’s how we create better value for our clients!
Can you explain in which ways this business model adds value?
Our business model benefits everyone – it’s agile, flexible, and cost‑efficient. It means that our clients only pay for what they truly need, and not for a full agency structure. In a traditional agency setup, a full team of specialists is maintained to cover different client needs, which naturally leads to significant overhead costs that clients ultimately pay for. Our approach is different – instead of keeping all roles in-house, we have a streamlined core Team, and collaborate with a network of carefully selected professionals. Our Partners stay on top of the latest trends and development within their respective field, while we ensure their skills are perfectly matched to each client’s needs.
This approach also allows us to take on all kinds of assignments – no project is too big or too small!
What kind of projects does P&B specialize in?
Many creative agencies claim to offer full-service solutions, but what makes P&B stand out is our true and deep knowledge about a wide portfolio of offerings, grounded in creativity and practicality. Whether it’s market analysis, brand strategy, campaigns, exhibitions, warehouse management, or logistics, we tailor teams with the right expertise to ensure the best results. From start to finish, we manage every step to optimize resources and align with client needs, objectives, and budget.
We work with overall strategies, and we excel in their execution and implementation. That’s why we never sleep until your brand is consistent all the way down to the color of the flowers in the reception. Our well-established processes gives us the possibility to move projects from chaos to focused execution, giving organizations the capability to achieve strategic objectives consistently.
What leadership philosophy guides the way you run the company?
At P&B, we all take pride in working very closely with our Clients, internally with our Team, and our Partners. By working in this way we can better identify needs and solutions. And this is how we gain trust from each other and ensure mutual success. Paying attention to details is in our DNA and it’s crucial for the success. We show the direction and we always deliver. Always! Our goal is for you to recognize us as a trustworthy, sustainable and reliable partner. A partner that always creates added value for you.
Get in touch with Anki
Send an e-mail or call – I’ll be happy to hear from you!
Anki Davidson – Chief Executive Officer, P&B
Anki@PB2B.Agency, +46 721 94 00 10
